Set up, improve and maintain consistent and profitable ad campaigns that generate consistent leads and sales for your business.
With the Profitable Ads Formula program, you get:
Our step-by-step process for creating ad campaigns from scratch, troubleshooting based on your data and scaling to ensure you maximize your ad spend
Live execution cycles where we monitor and keep track of your results daily so we can monitor progress
Regular consult sessions where your actual campaigns are audited and you get direct consultation on how to improve your campaigns
Build A Social Media Machine That Brings You New Customers Everyday
Get a Step-by-Step Blueprint on How to Strategize, Create and Troubleshoot Facebook and Instagram Ads
What is covered in the Profitable Ads Formula?
The program has 4 main components all designed to help students across all learning styles, schedules and preferences.
1. The Program
Introduction
How to Maximize This Program
Going Through Your Learning Platform
Accessing the Community
The Profitable Ads Formula Framework
Assessment Form
2. Launching Your Ad Campaign
The Objective of This Module
Preparing Your Business Manager Account
Creating a New Business Manager Account
Setting Up Your Ad Account
Setting Up Your Payment Method
Setting Up Your Facebook Page
Preparing Your Initial Creatives
Preparing Your Starting Ad Copy
Preparing Your Landing Page
Preparing Your Meta Pixel
Setting Up Your Custom Conversions
Facebook Ad Campaign Walkthroughs
Website Sales Campaign Walkthrough
Website Leads Campaign Walkthrough
Message Campaign Walkthrough
Creating Ad Variations
3. The Next 7 Days
After Publishing Your Campaign
The First 24 Hours
The First 48 Hours
What to Check on Day 3
What to Check on Day 5
What to Check on Day 7
4. Sales Conversion
Improving Your Offer and How You Make Your Offer
Improving Your Offer Statement
How to Make Your Audience Know That Your Offer is For Them
How To Make Instant Connections With Your Target Audience Through Your Offer
Making Your Offers Irresistible By Giving People What They Want
Making Your Offers Stand Out
Offer Improvement Action Point
Improving Your Sales System
Making Customized Offers Through 1 on 1 Sales Calls
Making Offers To Multiple People through Webinars
How To Create Webinars That Sell
Webinar Masterclass Action Item
Making Offers on an Offer Page
Sales System Action Point
5. Campaign Optimization
Optimizing Your Ad Campaign
Optimizing Your Campaign Set Up
Reaching Newer and Better Audiences
Reaching Higher Quality Audiences
What Type of Ad Variations to Test Depending on What's Available For You
Changing the Way Your Ads Look and Feel
Avoiding Ad Fatigue with Quick yet Significant Variants
Getting Your Audience to Subconsciously Decide to Give You Attention
Ad Copy Variations to Use For New Ad Variations
Campaign Optimization Action Point
6. Profit Maximization
Maximizing the Profitability of Your Campaigns
Following Up With Unconverted Leads Through Retargeting
Intentional Copy Frameworks that Get People To Take Action
Managing How You Spend Your Budget
Reaching More People By Scaling Your Campaign
Optimizing How Ads Manager Spends Your Budget
Understanding the Language of Your Numbers
Creating an Ads Manager Dashboard that Gives Clarity
Troubleshooting Campaigns Based on Metrics
Profit Maximization Action Point
Module 1: The Attractor Factor
Turning your products and services into offers that your ideal prospects actually want to buy
How to create a personal brand on social media that allows you to attract your ideal prospects even without ads
How to position your offers as a no-brainer in the minds of your prospects
How to get people to say they are interested in what you’re offering without having to do a hard sell
Module 2: Setting up your Social Selling Machine
The right and proper way to create a Facebook ad campaign that converts
How to navigate Facebook Business Manager and its assets so that you can create a proper Facebook Ad campaign
Tracking & Optimization: Feeding Facebook’s machine learning phase to help you get more results at lower costs
Facebook Targeting Hacks most advertisers don’t know about (because they haven’t run as many campaigns as I have)
Module 3: Facebook Ads Skills Bootcamp
Mastering the 3 essential skills of consistently creating converting Facebook ad campaigns
How to accurately target your audience with Facebook ads even if you have a very specific niche.
24 Types of Creatives you can use so you never run out of ideas to test
The art of brain-based copywriting to drive deep connection with your target audience using the power of brain science
Module 4: The Keys To Profit
The 3 most underestimated Facebook Ads management skills that actually drive the profits of a campaign
Easy-to-follow troubleshooting steps that anyone can check and implement even if you don’t understand numbers and metrics (yet)
How to determine if you are ready to scale up and how to actually do it.
Unlock the fortune in the follow up by mastering how to set up retargeting campaigns including the unique messaging we have for these specific campaigns
Your access includes:
Lifetime access to recording
Lifetime pass to all future runs and live sprints
Access to exclusive FB Group
Access to lifetime support community with once-a-month group consult call
What is covered in the Profitable Ads Formula?
The program has 4 main components all designed to help students across all learning styles, schedules and preferences.
1. The Program
Instead of the traditional classes where you watch 1-2 hour long videos and walk away with a lot of ideas but with no concrete way of execution, we set up our program to help you launch and improve your campaigns step-by-step, one intentional action at a time.
In addition, it’s specifically designed for action.
The first half of the blueprint will walk you through putting together your assets, launching your campaign and what to do per day for the next 7 days (This last one is very crucial because a lot of people STOP their campaigns within this period but that makes your campaigns much worse)
Then the second half of the blueprint will depend on your results from those 7 days.
So yes, you will really be required to learn by doing.
For your reference, here are some of the most popular lessons in the blueprint which you may find value in as well:
How to compute for your target Cost Per Acquisition regardless of your industry and price point
Step-by-step ad campaign walkthroughs you can copy for Sale campaigns, lead generation campaigns and message campaigns
What to look at and what to do per day for the first 7 days of launching your campaign
How to make your offers stand out among similar competitors and brands by making instant connections through your ads
How to maximize the chance for conversion for the prospects that click your ad through different conversion methods
How to always have multiple ad variations even if you have limited creatives available
How to get your audience to subconsciously decide to give you their attention
How to understand the language of your numbers so you know exactly what to improve in your campaigns
How to scale ad campaigns profitably
2. Live Sprints for Execution and Consultation
Every month, we invite all Profitable Ads Formula members to join live 4-week execution cycles called sprints.
These sprints are basically designed to get you to your campaigns to the next level depending on what level you are currently at (we provide this at the start).
During these 4-weeks, the support you can expect are the following:
Group consultation calls every other day so you have more opportunities to get feedback and recommendations
A Sprint scorecard which we will design and you will update so we can track you campaign performance day by day throughout these 4 weeks.
A Facebook ads consultant whom you’ll give VIew Performance access to so we can look at your exact campaigns and give you our expert recommendations as well as analyze your numbers for you
3. Community and Consultations
If you are not able to join the sprints, you can still seek support and consult through our community and monthly group consultation calls.
All members are invited to join our group consultation calls which usually happens every second Thursday of the month. During these calls, students ask me specific questions they have and get specific advice for their campaigns.
We also have a Facebook group where anyone can post questions at any time.
Part of this is an opportunity to have me plan your campaign for you. We’ll ask you to post with a specific hashtag along with the details of your offer and we’ll respond with my recommended campaign set-up, targeting and even ad copy and creative so you can just set it up and run.
Small Call to Action Headline
4. Skill Mastery Classes
Finally for those who want to master specific skills with regards to Facebook ads, marketing and business as a whole, we do have our PAF Mastery Classes that dive deep into certain skills for those that want.
We continuously work on the content of our mastery classes and currently, these are the classes we have:
The Solopreneur Selling system
Brain-Based Facebook Ad Copywriting
30 Ways To Target Your Audiences
Learning About the Learning Phase
Bawal Lumabas (Compliance Masterclass)
Intentional Retargeting Campaigns
FB Ads for Real Estate
The Retargeting Playbook
The Intentional Ads Playbook: 21 Ad Types To Run Based On Your Intention
Having Your Own One Page Site
Objection Handling Masterclass
Module 1: The Attractor Factor
Turning your products and services into offers that your ideal prospects actually want to buy
How to create a personal brand on social media that allows you to attract your ideal prospects even without ads
How to position your offers as a no-brainer in the minds of your prospects
How to get people to say they are interested in what you’re offering without having to do a hard sell
Module 2: Setting up your Social Selling Machine
The right and proper way to create a Facebook ad campaign that converts
How to navigate Facebook Business Manager and its assets so that you can create a proper Facebook Ad campaign
Tracking & Optimization: Feeding Facebook’s machine learning phase to help you get more results at lower costs
Facebook Targeting Hacks most advertisers don’t know about (because they haven’t run as many campaigns as I have)
Module 3: Facebook Ads Skills Bootcamp
Mastering the 3 essential skills of consistently creating converting Facebook ad campaigns
How to accurately target your audience with Facebook ads even if you have a very specific niche.
24 Types of Creatives you can use so you never run out of ideas to test
The art of brain-based copywriting to drive deep connection with your target audience using the power of brain science
Module 4: The Keys To Profit
The 3 most underestimated Facebook Ads management skills that actually drive the profits of a campaign
Easy-to-follow troubleshooting steps that anyone can check and implement even if you don’t understand numbers and metrics (yet)
How to determine if you are ready to scale up and how to actually do it.
Unlock the fortune in the follow up by mastering how to set up retargeting campaigns including the unique messaging we have for these specific campaigns
Who is this for?
This program is perfect for you if…
You are an entrepreneur who who wants to reach more people and acquire more customers for an offer that people may immediately avail of (aka Direct Response)
You are a service-based or digital product entrepreneur who controls your own offers and pricing
Access to exclusive FB Group
You are the type of leader who wants to understand something and build processes before delegating instead of completely outsourcing
This might not be for you if…
You are a reseller or sales representative who only relies on commissions or markups from one-time purchases (unless you have processes that will help you maximize these sales through repeat transactions, upsells and referrals)
You are a freelancer or marketer who wants to just upskill (unless you will have control over your clients’ overall offer, pricing and marketing strategy)
You are a super busy entrepreneur who does not have time to learn, test and implement unless you have a team member who can be the person who will be the one to take responsibility for)
This is definitely not for you if…
You’re just looking for a quick way to make more money immediately without investing the necessary time, money and energy. We’re not here to simply make money. We’re here to build a system that brings in new customers, the byproduct of which is more money but knowing the difference in intention will be important
You are not willing to make it messy and make mistakes in the process. The program is designed to go through a 3-step cycle - Launch, Analyze, Iterate. “Mistakes and Failure” are inevitable because they are part of the process
You do not have an offer that can be immediately for sale. The content in the program is good-to-know info for everyone but will not be of much use if you do not implement and you have no way of measuring effectivity which we do through sales and profitability. Meaning if you are looking to use this solely for brand-building and awareness, this program might not be the best fit
If you feel that you’re a fit, we’d love to have you inside.
If you’re not sure, apply anyway so we can help you assess.
Avail of our PRL promo
So what’s this about a PRL promo?
PRL stands for Pre Re-Launch
That’s because we’re actually re-launching this whole program later this year with some changes including:
Better structure designed to build habits that create results
More concise and straight to the point actionable content to focus on action and results and not just more knowledge that just gets stuck
Full english modules to accommodate global audiences
Regular sprints focused on moving every student forward in 4-week live containers
Preparing that takes time.
And while waiting, the self-paced version of the Profitable Ads Formula is available for anyone who wants to learn and implement NOW to get results NOW.
So while we haven’t officially relaunched, you can avail of the Profitable Ads Formula at it’s current price point before we significantly increase the price when we relaunch with the updates.
This will also secure your access when we do relaunch and this access includes the new content, new structure and future live sprints.
If you want to avail of this Pre Re-Launch promo, click here to apply for the Profitable Ads Formula today
Your instructor
Hi!
My name is Julian Cañita and I’ve been running Facebook ads for almost 10 years now.
During this period, I’ve worked with various companies across different industries worldwide.
I continue to run a Facebook ads agency where we continue to work with our multiple clients keeping them up to date with their Facebook ads strategies which continue to bring them new customers.
I also work as a trainer for sales and marketing teams as well as consultants for entrepreneurs who run their own ads for their business.
I would love to have you be among the thousands of entrepreneurs who have been empowered through Profitable Facebook ad campaigns.
Here’s what some past attendees have said about the program.
Magandang buhay! I would like to thank our awesome coach — none other than Coach Julian Canita for everything he has taught me from basics to advanced facebook ads tutorials. Totoong walang gigil! I really thought at first na super scary ang magrun ng facebook ads until Coach Julian shared his secrets I couldn't be grateful to be part of this awesomeness! Thank you po coach. Sobra. Because of you, I was also able to run ads for different clients — helping them and their business grow through right targeting and copywriting. These businesses were earning millions inspite of pandemic crisis. Truly — the School of Awesomeness is more than awesome for me. God bless you moooore Coach Julian!
Princess Wendi
In the beginning, I was searching for a mentor in ads because I want to help one of my clients. Then I came across his webinars and it was very informative. He explains everything really well. I highly recommend Coach Julian's online course. It was easy to understand and implement for a newbie like me. The basic workshop really helped me to get started. Thanks, Coach!
Leana Sulangi-Bernardino
I was looking for a way to make money online while helping people.I tried a bunch of different ways but they just didn't work until I found this course, Facebook Ads Basics workshop by coach julian.The course will walk you through exactly what you need to know about facebook marketing, get clarity on your topic, then jump into how to execute a campaign that generates sales. In addition, You don’t need a website, social media following or previous experience with Facebook ads. You just need the desire to learn something new and put in some work with creating Facebook ads. Thank you for making this course available to us coach Julian Canita
Lagcao Johanie
This workshop helps me run my first ad. Through this workshop nag co-confident ako kasi may step by step process on how to run an ad in every objective you want to achieve. Without this workshop wishing pa din ako to try. Thanks Coach Julian
Cheely Coong
I'd recommend the School of Awesomeness anytime for the very reason that the man who is running it is Coach Julian Canita! Coach Julian is very warm, accommodating and you'll feel his sincerity to really help you out. Does his best to answer your messages — kahit yung iba hindi naman talaga urgent (though important and burning haha). Thank you so much for all your kind help Coach! Paglaki ko, I wanna be like you. 10 stars!
Mark Miranda Delgado
Para akong kumain ng hamburger na super sarap, malaman, at with fries pa on the side, and a nice cold coke! haha. And I felt like drinking from a spring and it quenched my thirst and gave me energy for myself, my wife, my kids, my business, family and friends. Salamat Coach Julian! We need more people like you and business like yours!
Dan Lingaya